London Fog
London Fog
Where Mist Meets Memory
Eau de Parfum
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Description
Description
As dawn breaks over cobbled streets, the city awakens — soft rain against stone, a whisper of roses carried through the cool London air. London Fog captures this fleeting serenity: modern yet nostalgic, graceful yet grounded. The fragrance opens with the crisp freshness of Bergamot and Pear, gently softened by Lily of the Valley. At its heart, Violet, Rose de Mai, and Peony unfold like a bouquet left on a misted windowsill — tender, romantic, and timeless. The dry-down of White Musk, Sandalwood, and Amber lingers with quiet warmth, echoing the hush of morning fog dissolving into light. Sophisticated, calm, and infinitely wearable, London Fog is a tribute to the quiet poetry of British elegance — understated yet unforgettable.
Formula Ingredients
Formula Ingredients
Alcohol Denat., Fragrance (Parfum), Water\Aqua\Eau, Limonene, Linalool, Eugenol, Citronellol, Geraniol, Benzyl Alcohol, Citral
Please be aware that ingredient lists are updated from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredient
Recycling Instructions
Recycling Instructions
The glass bottle and cardboard box are recyclable. Please dispose of them in appropriate recyclable bin.
• Award Winning Formulation • Toxin free • No Endocrine Disrupters • Phthalates Free • No Animal By-Products • Free From Synthetic Colors • No Carcinogen • Mutagen Free
Crafted with the finest ingredients for an unforgettable experience
Inspiration
Where Mist Meets Memory.
As dawn lifts over cobbled streets and iron balconies, London stirs in hushed elegance — rain-kissed stone, fresh florals in the air, and the quiet romance of a city just waking. London Fog captures this fleeting moment of calm — nostalgic yet modern, intimate yet expansive.
The fragrance opens with the crisp clarity of Bergamot and Pear, softened by the gentle freshness of Lily of the Valley — like cool morning air brushing the skin. At its heart, Violet, Rose de Mai, and Peony bloom delicately, evoking flowers pressed between the pages of memory. The base unfolds into White Musk, Sandalwood, and Amber, wrapping the scent in warmth and softness as the mist slowly fades into light.
Graceful, serene, and effortlessly refined, London Fog is a tribute to British understatement — a fragrance that lingers not by volume, but by presence.
The Olfactory Journey
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The Top
The fragrance opens with the crisp freshness of Bergamot and Pear, gently softened by Lily of the Valley
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The Heart
At its heart, Violet, Rose de Mai, and Peony unfold like a bouquet left on a misted windowsill — tender, romantic, and timeless
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The Base
The dry-down of White Musk, Sandalwood, and Amber lingers with quiet warmth, echoing the hush of morning fog dissolving into light.
Customers are saying
Transparency, Not Fine Print
What makes True Born fragrances different from other luxury perfumes?
True Born fragrances are crafted with transparency, premium natural ingredients, and a commitment to clean luxury. Our formulas are non-carcinogenic, phthalate-free, and cruelty-free, so you can enjoy rich, refined scents without compromising safety or quality.
Are True Born perfumes safe for sensitive skin?
Yes — our fragrances are designed to be gentle on skin. We avoid harsh synthetic fixatives and known irritants. If you have extremely sensitive skin, try applying the scent to clothing or a less reactive area first.
How long can I expect my fragrance to last?
True Born Eau de Parfums are formulated for excellent longevity without overwhelming projection. On average, you can expect 6–10 hours of wear, depending on your skin type, climate, and how you apply it.
How should I apply my perfume for best results?
For lasting fragrance, apply to hydrated skin (after body milk or lotion), on pulse points like wrists, neck, and inner elbow. Avoid rubbing wrists together, as this breaks down the scent structure. A light mist onto hair or clothing can also help the fragrance linger.
How do I store my perfume to maintain its quality?
Keep your fragrance away from direct sunlight and heat, in a cool, dry place with the cap sealed. This helps preserve the scent’s structure and longevity over time.
What if I’m not satisfied with my purchase?
Your satisfaction matters. We offer a transparent return and refund process if you’re unsatisfied within the return policy period. For fragrance, we encourage trying smaller formats or discovery sets first — we can guide you on that too.
Are your scents unisex?
Yes — True Born fragrances are designed to be gender-neutral, celebrating scent as personal expression rather than stereotype.
Are your fragrances sustainable?
We use responsibly sourced ingredients and eco-thoughtful packaging wherever possible. Sustainability is part of our craft, not an afterthought.
Is this product suitable for everyday wear?
es — our scents are designed to be versatile and wearable, whether for daily use, special occasions, or layering with other True Born products from our bath and body range.