True Born fragrances are crafted with transparency, premium natural ingredients, and a commitment to clean luxury. Our formulas are non-carcinogenic, phthalate-free, and cruelty-free, so you can enjoy rich, refined scents without compromising safety or quality.

The key difference lies in the concentration of natural perfume oils:

Eau de Parfum (EDP):

• Contains 20% natural perfume oil concentration
• Lasts 6-8 hours on skin
• Lighter, more versatile for daily wear
• Perfect for layering and subtle elegance

Extrait de Parfum:

• Contains 30-50% natural perfume oil concentration
• Lasts 12+ hours with exceptional longevity
• Richer, deeper, more intense fragrance experience
• The pinnacle of luxury perfumery
• Requires fewer sprays for all-day presence

Both formulations use 100% natural ingredients—the difference is purely in intensity and lasting power.

Yes! True Born perfumes are specifically formulated for sensitive skin:

✅ 100% natural ingredients - no synthetic irritants
✅ Phthalate-free - no hormone disruptors
✅ Paraben-free - no harsh preservatives
✅ Hypoallergenic formulation - minimal allergen risk
✅ No synthetic dyes or colors
✅ Dermatologically tested

While our formulations are exceptionally gentle, we always recommend patch testing if you have very sensitive skin. Apply a small amount to your inner wrist and wait 24 hours to ensure compatibility.

Eau de Parfum (20% concentration):

• On skin: 6-8 hours
• On clothes: 12-24 hours
• Recommended sprays: 2-4 sprays

Extrait de Parfum (30-50% concentration):

• On skin: 12+ hours
• On clothes: 24-48 hours
• Recommended sprays: 1-2 sprays (highly concentrated)

Longevity varies based on:

• Skin type (natural oils help fragrance last longer)
• Climate (warmer weather intensifies scent)
• Application method (pulse points hold scent best)
• Individual body chemistry

Pro Tip: Apply to moisturized skin for extended wear. Our Body Butter pairs beautifully with our fragrances for all-day longevity.

For optimal performance and longevity, follow these expert tips:

Best Application Points:

1. Pulse points - wrists, neck, behind ears, inner elbows (where blood vessels are closest to skin)
2. Warm areas - décolletage, behind knees
3. Hair - lightly spray on brush, then run through hair (holds scent beautifully)
4. Clothing - spray from 6-8 inches away (be cautious with delicate fabrics)

Application Technique:

• DO: Spray from 6-8 inches away
• DO: Let perfume dry naturally (don't rub wrists together)
• DO: Apply to moisturized skin for better absorption
• DO: Layer with our Body Butter or Body Milk for extended wear

DON'T:

• Don't rub perfume into skin (breaks down fragrance molecules)
• Don't over-apply (2-4 sprays for EDP, 1-2 for Extrait is sufficient)
• Don't spray directly on jewelry (can tarnish)

Layering Tip: Combine complementary True Born fragrances for a signature scent unique to you.

Keep your fragrance away from direct sunlight and heat, in a cool, dry place with the cap sealed. This helps preserve the scent’s structure and longevity over time.

Your satisfaction matters. We offer a transparent return and refund process if you’re unsatisfied within the return policy period. For fragrance, we encourage trying smaller formats or discovery sets first — we can guide you on that too.

Yes — True Born fragrances are designed to be gender-neutral, celebrating scent as personal expression rather than stereotype.

Absolutely, yes.

🌱 100% Vegan - No animal-derived ingredients whatsoever. We use only botanical and plant-based materials.

🐰 Cruelty-Free - Never tested on animals at any stage of production. We partner only with suppliers who share our ethical values.

Our commitment extends beyond the formula:

• Sustainable packaging materials
• Ethical sourcing of all ingredients
• Supporting British manufacturing
• Zero animal by-products in any process

Certifications: We proudly maintain vegan and cruelty-free standards across our entire product range.

We offer a 30-day money-back guarantee on all True Born products.

How it works:

• 30 days from date of delivery to request a refund
• Product must be at least 80% full (we want you to properly try it!)
• Original packaging preferred but not required
• No questions asked—if it's not right for you, we understand

To request a refund:

1. Email us at infoinfo@trueborn.co.uk within 30 days
2. Include your order number
3. We'll send you a prepaid return label (UK only)
4. Full refund processed within 5-7 business days of receiving the return

Why we offer this: We believe you should love your perfume completely. If a scent doesn't suit your chemistry or preferences, we'd rather you find your perfect match than settle.

Note: This applies to direct purchases from trueborn.co.uk. For retailer purchases, please check with the point of sale.

Yes! Free standard shipping on all UK orders.

UK Shipping:

• ✅ FREE on all orders (no minimum)
• 🚚 2-5 working days standard delivery
• 📦 Express options available at checkout
• 🎁 Complimentary samples with every order

International Shipping:

• 🌍 We ship to EU, US, Australia, and select countries
• 💰 Shipping costs calculated at checkout based on destination
• 🚀 Express international options available
• 📋 All customs fees/duties are responsibility of customer

Free Samples: Every order includes complimentary fragrance samples so you can discover new scents.

Order Tracking: You'll receive tracking information via email once your order ships.

Choose Eau de Parfum (EDP) if you:

• Want an everyday signature scent
• Prefer lighter, more versatile fragrances
• Enjoy reapplying throughout the day
• Like layering multiple scents
• Want better value (lower price point)
• Prefer subtle elegance

Choose Extrait de Parfum if you:

• Want maximum intensity and longevity
• Prefer applying once and lasting all day
• Love rich, deep, complex fragrances
• Appreciate luxury and craftsmanship
• Want the ultimate perfume experience
• Don't mind higher investment for pinnacle quality

Can't decide?
Start with our Discovery Set to sample both concentrations and find which suits your lifestyle and preferences.

Price Comparison:

• EDP 50ml: £75-95
• Extrait 50ml: £145-195
• Cost per wear: Extrait actually offers better value due to longevity (1-2 sprays vs 3-4)