/TrueBorn/ Noun :
Born of true authenticity, shaped by intention, untouched by haste, excess, or compromise
We chose the name True Born because it represents exactly how our fragrances come into the world β honestly.
Born from pure intention, transparent sourcing, and respect for both people and planet, True Born stands for creation done the right way, not the easy way.
In an industry built on illusion, we believe truth is the ultimate luxury.
OUR STORY
True Born was created out of a quiet rebellion against modern perfumery β where loud branding often masks questionable ingredients, and excess replaces substance.
We wanted something different.
A fragrance house where whatβs inside the bottle matters more than the face selling it.
Every True Born fragrance begins with a single question:
Would we wear this on bare skin, every day, without hesitation?
Only then do we proceed.
OUR MISSION
Our mission is simple β though not easy:
β’ To create toxin-free, non-carcinogenic fragrances
β’ To prioritise skin safety, transparency, and longevity
β’ To source ingredients responsibly, never recklessly
β’ To design products meant to be lived with, not just admired
Luxury should elevate your life β not compromise your health.
OUR APPROACH TO FRAGRANCE
True Born fragrances are not designed to overpower a room.
They are created to stay close, evolve slowly, and feel personal.
This is fragrance as quiet confidence β meant to be discovered, not announced.
From Extraits to Eau de Parfum, from solid perfume to bath and body, each creation carries the same philosophy:
Clarity over chaos. Substance over spectacle.
CONSCIOUS RESPONSIBILITY
We believe responsibility is not a campaign β it is a commitment.
β’ Eco-conscious packaging
β’ Thoughtful production runs to reduce waste
β’ Long-term partnerships with ethical suppliers
β’ Continuous reformulation to improve safety & sustainability
We donβt claim perfection.
We commit to progress β openly.
Every Component β from forest to finish
While the industry hides behind vague labels and loopholes, we choose radical honesty. Not because it's easier (it isn't), but because it's right.
A cap crafted from sustainable French wood by artisans whose legacy dates back to 1623. Heavy recyclable glass that feels substantial because it is. An FSC-approved metal label that can be recycled endlessly. Ingredients sourced with care from partners who share our values.
- No phthalates. No CMR substances. No carcinogens. No compromises.
- Made in Britain. Held to our standards.