The Story of True Born: A Legacy of Transparency, Sustainability & Pure Craftsmanship

In the heart of the British Isles, where rolling hills meet ancient forests and the crisp sea breeze carries the scent of wildflowers, the idea for True Born was conceived. But this story is not just about inspiration—it is about revelation.

Our founder’s journey into fragrance was not one of immediate enchantment. It began with disillusionment—an awakening to the hidden reality of the industry. Behind the allure of luxury perfumes lay a world of undisclosed chemicals, synthetic additives, and toxins that infiltrate the skin and linger in the body. The word "fragrance" on a label often conceals a cocktail of 3,000 unregulated chemicals, many linked to hormone disruption, allergies, and long-term health concerns. The more our founder uncovered, the clearer the mission became: luxury should never come at the cost of well-being.

True Born was created to change the narrative.

With a deep respect for British heritage and a vision for a cleaner, more responsible future, we revived the lost art of natural perfumery. Our founder traveled across the countryside, from the lavender fields of Norfolk to the rugged coastline of Cornwall, seeking out pure, botanical ingredients that tell a story without compromise. Each fragrance is a tribute to these landscapes, capturing the untouched beauty of nature in its truest form.

But it wasn’t enough to craft beautiful scents— we had to ensure that every bottle upheld the highest standards of transparency, traceability, and sustainability. We made a pledge:

No synthetic toxins – No phthalates, no parabens, no artificial musks.

Ingredient traceability – Sourced from ethical growers with respect for nature.

Sustainable packaging – Designed to be elegant yet eco-conscious.

True Born is more than a perfume house — it is a movement for responsible luxury. A brand born from personal experience, from the need to create something better. A legacy where tradition meets transparency, and where every drop of fragrance is an ode to the purity of nature.

With every bottle of True Born, you are not just wearing a scent— you are choosing a future where beauty and responsibility coexist.

"Your scent, Your story ~ BE A TRUE BORN"