Why We Don't Outsource
Most brands don't make their own products
They outsource to third-party manufacturers, who blend pre-made formulas, fill bottles, and slap on labels. It's faster. It's cheaper. It's industry standard
We chose a different path.
When you create your own products from scratch, you own every decision—from which lavender field your essential oil comes from, to how your bottle is sealed. That level of control isn't just satisfying. It's essential.
Because when we say our products are phthalate-free, vegan, and independently tested, we can prove it. We were there. We made it. We tested it. We stand behind it.
This is what true transparency looks like.
Founder, True Born London
Good For Us
Owning every step of the journey—from sourcing ingredients to how each bottle is packaged—means we have full creative control and full responsibility.
It means we can:
✓ Adapt quickly – Discover a better ingredient? We reformulate immediately, not years later
✓ Respond to you – Customer feedback shapes our next product, not boardroom projections
✓ Stay accountable – No hiding behind suppliers when something needs to improve
✓ Innovate freely – Our chemists experiment with new botanicals without corporate approval chains
✓ Guarantee quality – Every batch is made to our exact standards, every single time
When you make your own products, you can't blame anyone else if something isn't right. That pressure? It makes us better.
Good For You
Importantly, this end-to-end control benefits you—our customer—most of all.
Here's what it means for you:
💚 You know exactly what you're getting
Every ingredient is disclosed. Every supplier is vetted. Every product is independently certified. No mystery formulas. No hidden compromises.
🧪 You get safer products
We don't rely on someone else's safety standards. We test rigorously, certify independently, and reformulate the moment better evidence emerges.
🇬🇧 You support British craftsmanship
Your purchase keeps skilled jobs in Manchester, supports local suppliers, and invests in the future of British manufacturing.
🔄 You have a voice
When you tell us what you need, we listen—because we're the ones in the lab who can actually do something about it.
In short? You can trust what's in the bottle. And you have a say in what comes next.
From Lab to Launch: The True Born Process
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Development — Where Every Formula Begins
In our Manchester lab, ideas turn into formulations through experimentation, expertise, and time.
Our creative chemists and perfumers work hands-on with both traditional and modern ingredients, refining each formula until it meets our standards — not just for scent or texture, but for balance, wearability, and skin comfort.
Nothing is rushed. Nothing is generic. Every product is built deliberately, from the ground up.
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Regulation — Safety Is Not an Afterthought
Before any product moves forward, it passes through rigorous internal safety and compliance checks.
Our regulatory team ensures that every formulation adheres to UK and EU cosmetic regulations, IFRA guidelines, and internal safety thresholds. This process exists to protect people first — not to satisfy trends or marketing claims.
Only formulas that meet our safety framework are allowed to progress.
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Packaging — Designed, Tested, Considered
Packaging is more than aesthetics — it’s protection, preservation, and responsibility.
Each component is selected, tested, and assessed for compatibility with the formula it holds. We ensure stability, durability, and integrity over time, while prioritising recyclable and responsible materials wherever possible.
Luxury should feel good — and does better.
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Certification — Verified Beyond Our Walls
We believe trust should be earned, not claimed.
That’s why our products are submitted for independent third-party certification and assessment, ensuring our formulations meet recognised safety and quality standards beyond internal review.
External oversight adds a layer of accountability — one we welcome.
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Patch Testing — Respecting Sensitive Skin
Every product undergoes structured testing, including in-house assessments and independent clinical trials, with patch testing carried out on sensitive skin types where applicable.
This process helps us confirm tolerance and comfort before a product reaches market — because fragrance and body care should enhance daily life, not interrupt it.
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Over to You — The Final Review
Once a product completes development, testing, and certification, it’s ready for its most important evaluation — yours.
How it feels on your skin.
How it becomes part of your routine.
How it lives with you, day after day.That’s the measure that matters most.
Third-Party Verified
Certified
Independently Tested
Ethically Traced
Why Manchester?
Manchester has a rich history of manufacturing excellence—from textiles in the Industrial Revolution to modern innovation hubs.
Why we're proud to be based here:
🏭 Heritage of craftsmanship – A city built on making things well
🔬 Access to talent – World-class chemists and researchers
🌍 Sustainable logistics – Central UK location reduces shipping emissions
🇬🇧 British pride – Supporting local economy and skilled jobs
Plus: There's something about Manchester's independent spirit that aligns with ours. A city that doesn't follow trends—it sets them.
Our Commitments to You
Every True Born product is crafted with care, transparency, and respect
100% Natural
Crafted with pure, plant-based ingredients
Cruelty-Free
Never tested on animals, always ethical
Sustainable
Eco-conscious packaging and practices
Premium Quality
Luxury fragrances that last all day
Lab Testing
Third-party testing and certifications
British Made
Proudly crafted in the United Kingdom
Ready to Experience Our Creation You Can Trust?
Explore our collection of award-winning, toxin-free fragrances—all made in Manchester.
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