Ingredient Matters
The Finest & Rarest
Ingredients sourced naturally
β’ Award Winning Formulation β’ Toxin free β’ No Endocrine Disrupters β’ Phthalates Free β’ No Animal By-Products β’ Free From Synthetic Colors β’ No Carcinogen β’ Mutagen Free
The True Born Ethos
True Born was founded on a simple conviction: true luxury should never compromise human health, ethical integrity, or the planet we share. Every fragrance we create is guided by transparency, responsibility, and respect β for the skin it touches, the people who craft it, and the environments that inspire it. We believe fragrance should be worn with confidence, knowing it is made with care, intention, and uncompromising standards. From responsibly sourced ingredients to thoughtful formulation and eco-conscious design, True Born exists to redefine modern luxury β where beauty is honest, and excellence is felt, not explained.
Safety Without Compromise
Every ingredient β natural or synthetic β is rigorously vetted for safety. We exclude known toxins, carcinogens, and harmful allergens, without sacrificing depth, complexity, or performance.
Transparency by Design
We believe you deserve to know what you wear. Our formulations are guided by clarity and openness, not hidden chemistry or vague claims.
Eco-Conscious Packaging
We prioritise recyclable, reduced-impact materials and collaborate with partners committed to green manufacturing practices
Responsible Sourcing
Our raw materials are ethically and sustainably sourced, working closely with partners who respect both nature and local communities.
Cruelty-Free Always
True Born is proudly cruelty-free. We never test on animals, and we never use animal-derived ingredients.
INGREDIENT MATTERS
Pro Tips
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What's Really in That Dupe? The Ingredients The...
The package arrived yesterday. You tore it open with the excitement that comes from scoring a deal too good to resist: a Β£15 "inspired by" version of that Β£75 luxury...
What's Really in That Dupe? The Ingredients The...
The package arrived yesterday. You tore it open with the excitement that comes from scoring a deal too good to resist: a Β£15 "inspired by" version of that Β£75 luxury...
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The Greenwashing Epidemic: Why βCleanβ Dupes Ar...
βThat βclean dupeβ may use the very chemicals it claims to avoid.β The clean beauty movement began with good intentions β transparency, safety, and respect for both people and planet....
The Greenwashing Epidemic: Why βCleanβ Dupes Ar...
βThat βclean dupeβ may use the very chemicals it claims to avoid.β The clean beauty movement began with good intentions β transparency, safety, and respect for both people and planet....
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How to Make Natural Perfume Last Longer
A Clean Fragrance Guide for Modern Skin Natural perfume is often misunderstood. Many people assume that because a fragrance is natural, vegan, or toxin-free, it wonβt last β that longevity...
How to Make Natural Perfume Last Longer
A Clean Fragrance Guide for Modern Skin Natural perfume is often misunderstood. Many people assume that because a fragrance is natural, vegan, or toxin-free, it wonβt last β that longevity...
