True Born is a brand of believing on transparency at the heart of everything we do. We are committed to providing complete openness, ensuring that every ingredient used in our fragrances is traceable. Our customers can trust that they know the origin and journey of their perfume—from field to bottle. Sustainability is a core principle we live by, prioritising environmental responsibility in all aspects of our production. We ethically source natural ingredients, and our eco-friendly packaging reflects our dedication to minimising environmental impact. Moreover, we believe that true luxury must be responsible. This means ensuring that our materials are not only of the highest quality but are also sourced with deep respect for both nature and the communities who help bring our perfumes to life.

INGREDIENTS MATTERS

Here's what you will never find in our products. Explore the complete list.

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Tradition & Craftsmanship

We honor the timeless art of British perfumery, blending heritage techniques with modern expertise to craft fragrances of exceptional quality.

Transparency

We are committed to openness, ensuring that every ingredient and process is fully traceable, we use essential oils and flower extracts for our unique, custom fragrances. You won't ever see "fragrance" listed on our packaging. We only use oils certified by "The International fragrance association"

Sustainability

True Born prioritizes environmental responsibility, from ethically sourcing natural ingredients to eco-friendly biodegradable packaging, minimizing our impact on the planet

Ethical Sourcing

We believe luxury must be responsible, ensuring that our materials are sourced with respect for both nature and the communities involved in their production.