INGREDIENT MATTERS
Here's what you will never find in our products
Lost in a sea of unpronounceable ingredients? Youβre not alone. At True Born, we keep it simpleβno hidden toxins, no compromises.
Discover the harmful ingredients we never use...
Yes To Clean. No To These.
Phthalates
Used to make fragrances last longer, phthalates are endocrine disruptors linked to reproductive and developmental issues. Found in synthetic perfumes, they can be absorbed through the skin and inhaled.
Parabens
Preservatives like methylparaben and propylparaben mimic estrogen in the body, disrupting hormones and potentially increasing the risk of breast cancer. Found in lotions, perfumes, and cosmetics.
Formaldehyde & Formaldehyde-Releasing Preservatives (DMDM Hydantoin, Quaternium-15)
A known carcinogen used in skincare and hair products to prevent bacterial growth, formaldehyde can cause skin irritation and respiratory problems.
Benzophenone & Oxybenzone
Used in sunscreens and fragrances, these chemicals can cause hormone imbalances and skin allergies, and they contribute to coral reef destruction.
Artificial Dyes (FD&C Colors)
Derived from petroleum, these synthetic colorants are linked to skin irritation, allergic reactions, and potential carcinogenic effects. Found in perfumes and skincare.
Sulfates (Sodium Lauryl Sulfate - SLS & Sodium Laureth Sulfate - SLES)
Harsh foaming agents that strip natural oils, leading to skin irritation and dryness. Often found in cleansers, shampoos, and body washes.
Toluene
A volatile solvent used in perfumes and nail polishes, toluene can cause dizziness, headaches, and long-term nervous system damage.
Triclosan
An antibacterial agent found in deodorants and soaps, triclosan disrupts thyroid hormones and contributes to antibiotic resistance.
BHT (Butylated Hydroxytoluene)
A synthetic antioxidant preservative linked to endocrine disruption and liver toxicity. Found in perfumes and skincare products.
Diethyl Phthalate (DEP)
A solvent in fragrances that enhances absorption, DEP is associated with reproductive toxicity and respiratory issues.
PEGs (Polyethylene Glycols)
Used as thickeners and emulsifiers, PEGs can be contaminated with 1,4-dioxane, a probable carcinogen that is easily absorbed through the skin.
Ethanolamines (MEA, DEA, TEA)
Foaming agents that can form nitrosamines, which are known carcinogens linked to liver and kidney toxicity. Found in perfumes and shampoos.
Styrene
Used in fragrance blends, styrene is classified as a possible human carcinogen by the International Agency for Research on Cancer (IARC).
Aluminum Compounds
Common in antiperspirants and some skincare, aluminum exposure is linked to neurological damage and potential breast cancer risks.
Methanol
A cheap alcohol used in some fragrances, methanol can be toxic when absorbed through the skin, leading to neurological issues and organ damage.
Polysorbates
Common emulsifiers derived from petroleum, polysorbates can be contaminated with ethylene oxide and 1,4-dioxane, both known carcinogens.
Methylene Chloride
Banned in the U.S. but still found in some imported perfumes, methylene chloride is a known carcinogen and can cause dizziness, nausea, and nerve damage.
Lilial (BMHCA)
A synthetic floral compound used to mimic lily-of-the-valley.
Classified as toxic to reproduction and banned in the EU.
Lyral (Hydroxyisohexyl 3-cyclohexene carboxaldehyde)
A synthetic fragrance ingredient once popular for floral scents.
It was banned in the EU due to high rates of skin sensitisation and allergic reactions.
Why True Born Says NO to These Ingredients
At True Born, every βnoβ is intentional.
We say no to shortcuts.
No to ingredients that compromise human health, animal welfare, or the planet β simply for the sake of profit or performance.
We say no to toxins, endocrine disruptors, and unnecessary synthetics that have no place on the skin or in the air we breathe.
No to vague labels, undisclosed fragrance blends, and formulas that ask for blind trust without accountability.
We say no to the idea that luxury must come at a cost β to your body, to communities, or to the environment.
Because fragrance is intimate.
It is worn on skin, inhaled deeply, and carried close to the body every day. What touches you should be chosen with care, transparency, and respect.
Our commitment is simple:
If an ingredient raises concern, we exclude it.
If a process causes harm, we rethink it.
If a practice lacks integrity, we walk away.
We believe true luxury is defined not by excess, but by intention.
By what we choose to create β and just as importantly, by what we refuse to include.
This is why we say no.
So that you can wear fragrance with confidence, clarity, and peace of mind.
True Born β crafted with integrity.