• Award Winning Formulation • Toxin free • No Endocrine Disrupters • Phthalates Free • No Animal By-Products • Free From Synthetic Colors • No Carcinogen • Mutagen Free

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True Born is a luxury British perfume house committed to crafting fragrances that marry tradition with transparency. Inspired by the timeless beauty bringing  the essence of nature into every bottle, with a firm focus on traceability, sustainability, and ethical sourcing. We believe that true luxury is found not only in exquisite scents but also in responsible craftsmanship.

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Our Values

  • Natural Ingredients

    Our fragrances are crafted with natural ingredients, sourced from finest botanicals, ensuring pure, authentic scents without relying on harmful aromatic compounds.

  • Transparency

    We are deeply committed to openness & integrity, ensuring that we transparently declare all the ingredients used in the making of our fragrances

  • Cruelty-Free

    We are proudly cruelty-free, ensuring no animals are harmed in the creation of our fragrances. We never test on animals or use any animal-derived ingredients, embracing compassion in every bottle.

  • Sustainability

    True Born champions environmental responsibility by ethically sourcing natural ingredients and supporting sustainable practices. Our eco-friendly packaging reflects our commitment.

Story

"True Born is the essence of pure luxury—crafted with precision, embodying elegance, and designed for those who embrace their uniqueness."

Founder's Speak

Fragrance Chronicles

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